2014年10月16日星期四

Blog 3 for Social Media Analytics

Hi, everyone. After studying the lecture 5 and lecture 6, I have something to share with you. In terms of social psychology, I think it contains a lot of abstract theories. Living in the social environment, our thoughts, feelings and behaviors are actually influenced by others since we were born. We can say that it’s our inborn instinct to be social. Whatever it’s right or wrong, we obtain information in life or in some social platforms and subconsciously we affected by them and diffuses relevant information to others who connected with us.
Figure 1 Social Psychology

On our own terms, we show our behavior with our internalized standards, because our performance is connected with what we think in our minds. However, our actions are judged by people around us. In order to present ourselves to others much better, we should have social comparison. If we do something wrong or disapproved by others, we must introspect ourselves and change as soon as possible. In social environment, after daily we contact with people for a long time, we can understand what they will do next when they confront us or different cases.

A famous theory called Social Cognitive Theory (SCT), holds that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences. For example, when we were children ,our parents taught us to speak and we imitate their language contents. In social process, usually there will be new objects appearing constantly. Initially, people are unfamiliar with them, so maybe they are not accepted by people. After a period, maybe more people know about the potential information of new objects and accept them gradually.

In a social network, each participant share own unique difference to contribute to the group in which they affect each other. There are three levels of cognitive processing named cognition, metacognition, epistemic cognition. If we can reach the epistemic cognition, we will have a deep understanding of part problems.
Figure 2  Social Network

Social network analysis play a important role on researching the relationship, development process, prediction of information exchange in social network. We use graphs to present relationships between objects. Besides, degree, closeness, centrality are used to describe precise connection in social network.

7 則留言:

  1. it is very helpful that you summarised what have been taught in the lecture and added something new, by reading your blog, it gives me further understanding of the material given in the lecture, especially your explanation on how people's behaviours are effected by others. Just wanna say thx for your contribution.

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  2. I like you first picture.haha. And I really agree with your mind of 'living in the social environment, our thoughts, feelings and behaviors are actually influenced by others since we were born.' You both mentioned the SCT. It has some common with the Herd effect theory that I used to study. Maybe we can discus with each other.

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  3. Interesting article and beautiful figures, which lit my eyes. It is obvious that you study yourself after class very carefully. You grasped the knowledge in PPT. Shall we have a discussion when free?

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  4. It is interesting to think with the concept of SCT. I agree that human can easily be influenced by others as you said which is an inborn instinct to all of us. From my point of view, beside accepting all information and compare with others, it is equally important to know our built value to the world and the way we judge what is right or wrong. This help us improve ourselves but knowing how the information means to us. Thank you for your sharing =)

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  5. I'm really interested in Social Psychology. You mentioned a very famous theory---Social Cognitive Theory (SCT) and gave a very clear and representative example of it. I think in a social network, each participant share own unique difference to contribute to the group in which they affect each other. Anyway, you wrote a very impressive blog.

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  6. We are influenced by others since we were born, I didn't realize this point since i read your blog, this opinion is quite sententious to me. Besides, you explained some abstract theories, which gives me new understanding. thanks for your sharing.

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